Spine3D and Florida International University Collaborate on a New Study for Development of Havana's Famous Waterfront
10.08.2007
Florida International University students are working on new architectural designs for the waterfront neighborhood of Malecon, in Havana. Designs and research are sponsored by Spine3D in an effort to start a dialogue about the eminent redevelopment of Cuba.
Spine3D Creates Virtual Environments for GMC's Monday Night Football Pro Grade Challenge Interactive Website
10.07.2007
General Motors Corp. and DIGITAS recently recruited Spine3D, America's leader in architectural rendering and animation, to create an interactive virtual environment for a website that promotes Monday Night Football and the GMC line of trucks.
MGM hires Spine3D alongside KPF, Pelli, Libeskind, Jahn, Vinoly, and Foster for its visionary vegas venture
08.10.2007
MGM Mirage recently contracted Spine 3D to illustrate the unprecedented $7 billion, 68 acre CityCenter project in Las Vegas. As the industry leader in architectural visualization, Spine3D is a fitting addition to the A-list roster of design professionals carefully selected by the MGM team.
Virginia Tech Magazine Features Kevin Smith
07.26.2007
Thirty years ago, Kevin Smith (M.Arch '98) would have been among the many architects, T-square in hand, toiling at a drafting table and dreaming of being the next Frank Lloyd Wright. But Smith became an architect in the 1990s, just as computer imaging was emerging as both canvas and paintbrush. And his gift for transforming ideas and technical blueprints into virtual buildings full of light and color has brought him incredible success. "The computer allowed me to express my design ideas more fluidly ... . I was never confident in my hand-drawing abilities; I felt restricted," Smith admits. "If Michelangelo had had a digital canvas available to him, I believe he would have taken advantage of the technology."
3D World Interviews Kevin
07.19.2007
Too often, says Kevin M. Smith, the visualiser is caught between competing needs
“One of the most challenging tasks we face in the 3D visualization industry is bridging the gap between the architect and the advertising agency. No different than the manner in which the construction of a new building is put in fast-track mode, our 3D artists and project managers are continually presented with the task of working from architectural drawings that are still under design development, with the expectation that we deliver award-winning works to promote the marketing/sales campaign.